Level Two: Leverage

Build More From What Already Works

Growth doesn't always require adding something new.

Sometimes the opportunity is hidden in what the business already has but isn't fully using.

Existing customers.

Team capability.

Knowledge.

Relationships.

Processes.

Reputation.

Ideas.

Data.

Experience.

Leverage focuses on identifying the strengths and assets already inside the business and asking how they can create greater value.

It also means examining where the business depends too heavily on the owner's personal effort.

The question becomes:

How can the business accomplish more without simply asking the owner to carry more?

This level helps turn existing strengths into greater organizational capability.