Who We Are.
At Becoming a Willing Student® (BAWS), we support small business owners who are already in business and navigating the realities of growth.
Growing a business is rarely straightforward.
As businesses grow, so do the challenges. Leadership becomes more demanding. Decision-making becomes more complex. Operations, teams, and strategy require greater clarity and focus. Many business owners find themselves working harder while still feeling uncertain about what comes next.
That is where we come in.
We are a business growth coaching and advisory practice focused on helping committed small business owners navigate practical growth-stage challenges with greater confidence, clarity, and effectiveness.
Our work is grounded in the realities of small business ownership.
Whether you are refining strategy, improving operations, strengthening leadership, building a stronger team, or pursuing sustainable growth opportunities, we provide practical coaching and strategic guidance designed to help you move forward.
We believe business growth is about more than activity or ambition alone.
It requires thoughtful leadership, stronger systems, honest reflection, and the ability to adapt as your business evolves.
This belief is at the heart of Becoming a Willing Student®.
For us, becoming a willing student means approaching business ownership with humility, curiosity, and the willingness to keep learning. Growth-stage businesses rarely face simple challenges, and the answers are not always obvious. The most effective business owners are not those who claim to know everything. They are the ones willing to learn, adjust, and lead through uncertainty.
Our approach combines practical business growth with leadership and personal development because stronger businesses are built by stronger decision-makers.
We partner with business owners who want more than generic business advice or motivational entrepreneurship content. They want practical support, thoughtful conversations, and strategies grounded in real-world business challenges.
Our work is not for everyone.
It is for business owners who are committed to growth, open to learning, and ready to build stronger, more resilient businesses.
Because at BAWS, we believe growth is not about having all the answers.
It is about becoming a willing student.
“If the goal becomes more important than the learning and growth process, you've already lost.”
— Tawanda ChirendaYour Small Business Journey Starts Here
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Our Vision
We believe in becoming who you want to be as a small business owner. You get to define what better means to you.
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Our Mission
With our holistic approach, we don't just help you grow your small business; we help you become who you want to be.
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Our Purpose
You’ll stand head and shoulders above your competition. You’ll grow your small business and build a high-performing team around you.
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Our Inspiration
We believe the best way to build your small business is with joy. We want to help you have fun and find your joy.
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Our Passion
If you are tired of learning everything about sales, marketing or business development without getting results, we are here for you.
