A Fresh New Way to Grow Your Small Business …While Making Your Competition Irrelevant!
Discover the Missing Link for Small Business Owners That Will Win You More Customers and Makes Growing Your Small Business Painless and More Fun.
Are you a small business owner struggling to grow your small business?
Are you looking to overcome self-doubt and get crystal clear on what you want your small business to accomplish?
Are you tired of learning everything about sales and marketing without getting results?
Or maybe you feel stuck in your small business, overwhelmed, and are not sure how to move forward?
If you answered yes to any of the above questions, welcome to Becoming a Willing Student® (BAWS) Academy, a business and personal growth school for small business owners who want more from their small businesses and their teams.
If you're like most small business owners I talk to, your head is probably swimming right now with over 50 reasons why your small business isn't growing. Your mind is filing through all the reasons why you're not getting the customers you need - your website, social media, AI, SEO, or networking. If you think that any (or all) of those reasons is the cause for why you're not getting enough customers for your small business, I have news for you. None of that really matters.
What matters the most is this: Becoming a Willing Student.
Think for a moment.
Have you ever wondered why some small business owners in your industry just seem to be better at getting the customers they want?
When you look at them, they don't appear to be any smarter, more talented, or better in any way than you. Yet, they get the results they want. Not only that, they also do it with so much ease, operate with more mental clarity, and consistently perform at a peak level!
There is only one reason why your ideal customers continually keep choosing those other small business owners over you: Becoming a Willing Student.
Not automation.
Not link building.
Not networking.
Not your logo.
Not your tagline or slogan.
Not social media marketing.
Not your site's content layout or colour scheme.
Not your call to action.
Not AI.
Not even your site usability.
Becoming a Willing Student. Period.
When you know how to connect with your target audience on a deeper level, then your flaws as a small business become assets and your shortcomings become opportunities. When I ask my clients why they keep buying from me again and again, the response is always the same - "I think you GET me!"
This is what most so-called "sales and marketing experts" around the world don't understand. They think that all the sales and marketing problems in every small business can be boiled down to lack of strategy and plans. Lack of marketing plan. Lack of social media strategy or whatever.
That might be true in, say 0.01% of cases. But in my experience, 99.99% of the time, the problem is failure to become a Willing Student.
You're a good small business owner or a good entrepreneur. You've got incredible skills. Your experience and credentials are top-notch. You've a great product or service. You think you're doing everything right and yet somehow, you're not getting the customers you need to grow your small business. You're not living up to your potential.
Sure, your social media strategy could use some tweaking. Sure, you could use some help with SEO, AI, lead generation, or online conversion. But those are the symptoms. The cause of your customer acquisition problems is failure to become a Willing Student. You feel stuck and are moving slower than you want to be. You're not sure what to do or how to do it. All you know is that your target audience is less and less interested in your small business, you're having a miserable time, and you feel demotivated and burnt out.
The good news is that all of this is 100% reversible. The bad news is that reversing it is hard and scary and takes guts, tenacity and courage.
Who Am I?
My name is Tawanda Chirenda. I am on a mission to help small business owners become who they want to be in their small businesses faster than you thought possible. I've spent the last 12 years as a small business coach and growth strategist to small business owners. I don't have all the answers, but I do know a few things. BAWS Academy is my attempt to share with you what I've learned from my own experience and that of the small business owners I work with.
As you embark on your small business journey, I want to be there for you. With my holistic approach, I don't just help you grow your small business; I help you become who you want to be.
What frustrates me the most is that we have complicated small business development more than we need to and I want to change that. I invite you to join me in my business and personal growth school, Becoming a Willing Student® (BAWS) Academy.
You're reading this page because you're looking for answers. That means you're a good small business owner, or a good entrepreneur or founder, and you care about your small business. But, you're in a tough spot.
If you're not getting the customers you need to grow your small business or if your small business just plain isn't working, I created this business and personal growth school for you. I know things may be bad for you right now, but no matter how bad things have gotten, it's never too late to save your small business if you have the right information.
Breakout from the pack, thrive in times of change, and become who you want to be much faster than the average small business owner.
Do You Know
Why your sales funnel isn’t working?
Why your potential customers are choosing other small businesses over you?
What’s the end benefit they’re after?
Why they’re not responding to your engagement efforts (social media, newsletters, emails, blog posts, surveys, etc.)?
Their main concerns, doubts and hesitations?
What puts them off – which aspects of your engagement scares potential customers away?
Which parts of your engagement causes the most disconnection and turns customers away?
What experiences your customers are after, but can’t find by buying from you?
Which customer engagement mistakes are costing you dearly?
Which parts of your engagement are actually performing well and should be kept?
We’re going to help you find out. In fact, we’ll tell you exactly what to do to better connect with your customers and get them excited about you. If you're not getting the results you need from your small business or if you are tired of rejections, BAWS Academy is for you.
BAWS Academy is designed to help you as a small business owner to breakout from the pack, thrive in times of change, and become who you want to be in your small business much faster than the average small business owner.
This is a dynamic learning experience. It’s practical. It’s easy to understand. It’s extremely powerful. It’s been carefully crafted. It’s been honed to convey maximum understanding. The goal is to help you become the most effective leader of your small business in the shortest possible time. There will be illustrations. There will be interactive exercises. There will be real life examples. And yes, there will be homework too.
But, First Things First.
Before you continue reading, I need you to understand that:
BAWS Academy is not about "quick fixes", "secret customer success formulas" or "the 5 secrets to whatever..."
You won't find tips and tricks on what words to use to get your customers to notice you, get them addicted to you, or how to manipulate them to buy from you. There is too much of that stuff already out there. And I don’t believe in manipulating, pretending, hiding, or concealing. If you're searching for a "silver bullet" to land a customer or investor tomorrow, magically raise funds for your small business or get 5,000 Instagram or X followers on your company page by next week, you're probably going to fail.
BAWS Academy is about developing willing students. This is about cultivating an "Innovation Mindset" that always keeps you ahead of the competition. It's about continually bypassing old ways of doing things with new ways that work much better.
BAWS Academy is not about competing with anyone or trying to protect what you created in the past. Instead, it's about exploring rich, new territory that's yours alone. It's about changing the context of how the market sees what you offer and in doing so make your competition irrelevant. It's about empowering you with the mindsets and skill sets you need to adapt to a changing global marketplace.
BAWS Academy is not about secrets, tricks, or gimmicks. It's a way of thinking. It's not about arriving at a fixed destination, but embarking on an endless journey. It's about continuous learning and growth. It’s about the fundamentals. The path to long term small business success runs through the fundamentals. There isn't a straight or faster method to get to where you want to go. You just have to do the work.
Anything less, such as blindly following or copying basic marketing or sales tips and tactics from some mainstream source, won't be nearly as effective. The only real winning strategy is becoming a willing student and continually seeking out effective tactics and strategies that resonate deeply with your audience. The market is always evolving and so should you.
I know this business and personal growth school is about helping you grow your small business, but it is not a quick fix. So, if you're looking for a quick fix, BAWS Academy is not for you. There I said it. If you forget, it's on you.
But you know what?
Just "growing your small business" isn't enough for me. I believe you deserve the best.
High-paying customers and the most lucrative of opportunities.
Customers that trust and respect you every moment of every day.
A small business that recharges you instead of draining you.
A small business that's seen as the "one and only" by your best customers.
Of course... all this sounds great, but if you're like most small business owners, you're trying everything you can to grow your small business, and nothing seems to work.
Maybe you've tried using social media and it hasn't worked.
Maybe you've even signed up for other programs or services that claimed they could get you customers tomorrow.
Or maybe you're just so confused by all the crazy information out there that you don't even know where to begin.
"Most Marketing Gurus and Sales Experts Are Just as Confused as You Are!"
I'm here to tell you, it's not your fault! The truth is so-called "marketing gurus and sales experts" are just as confused as you are. I know, because I see them struggle to grow their small businesses too. This is why even though the sales and marketing industry is getting bigger every day, there are millions of people still struggling to get customers and grow their small businesses.
And I'm tired of it! I'm here to "blow the whistle" on all the hype and empty promises that marketing "experts" and "gurus" out there have been feeding you, and give you a real, step-by-step plan for growing your small business and once and for all.
And not just "growing your small business" - but doing it with more love, passion, fun, and excitement than ever before - without you spending a fortune on marketing and self-promotion.
BAWS Academy - Your Instant Blueprint for the Joyful, Passionate, and Profitable Small Business You Deserve.
BAWS Academy is an exciting business and personal growth program that gets you past small business fatigue and on to Becoming a Willing Student - using your unique voice to start genuine conversations that actually add value to your audience and makes them fall in love with you.
Build DEEPER CONNECTIONS with your customers, and inspire them to think about you every stage of the customer journey. Effortlessly sail through every sales consultation, and learn how to actually use FEEDBACK AND REJECTIONS to INCREASE sales success. Have the MASTERY KEY to your customers’ deep emotions, so you can KEEP THEM DEEPLY engaged during the sales process.
You Need More Than Just Passion, Products or Services
The reality is that the small business landscape has changed. The marketplace has become noisy and crowded. Competition for customers has become fierce. Today's customers have many options of products and services to choose from. The value proposition of your small business or brand is being challenged as never before. Everybody wants an edge.
With so many small businesses clamouring for attention online and offline, how do you elevate yourself above the slush pile of competitors and expand the quality of your presence and influence in the marketplace?
I believe to win customers you need more than just passion, ideas, products, services, or good intentions. After the knowledge of this business and personal growth school sinks into your subconscious, getting customers will become easier and easier for you. You will have a clear, conscious understanding of everything your target audience does. You'll know why they buy products and services - what their subconscious motivations are, and exactly how you should engage them.
This direct, interactive and hands-on program provides a fresh new way to grow your small business while making your competition irrelevant. Using interactive exercises and an uncommon methodology, you’ll be shown how to turn your target audience into buyers. You’ll walk away with tangible insights, bold ideas, fresh thought processes, and proven strategies that will help you build the kind of small business that is personally meaningful and uniquely valuable to the marketplace.
Time is of the Essence Here, So Let's Cut to the Chase
"Here's What's Covered in This Program..."
The number one secret that turns your audience into buyers (It's not your website, social media, SEO, or any of that other stuff). When I learned this secret, my whole small business changed almost overnight.
The REAL cause of your FAILURE to get customers and every other "problem" in your small business, and how to solve it.
How to create INSTANT connection with your prospective customers, in any situation.
The BIGGEST mistake that most small business owners make with their customers (and how to do the OPPOSITE!)
The THREE qualities that will make your customers ultra-Attracted to your small business and keep them there for as long as you want (This is where the "meat and potatoes" of the program is contained. This is session 5, 6, 7, 8, 9 & 10. After going through this part of the program, you'll have a better understanding of your customers and your small business than most small business owners. You'll know exactly what makes your customers excited about you, what they really respond to, and how to win their hearts and minds).
The Four Levels of Interaction and how to use them to sell without selling (Most people are just aware of Level 1. If they're really sharp, then maybe they pay attention to Level 2. But most small business owners pay way too much attention to level 1 and that's why they struggle to grow their small businesses).
What you really need to do to make your customers love you and buy from you (The answer is simple: Look at what everyone else is doing... AND DO THE OPPOSITE. Why? Because they've got it wrong. Everyone wants to believe that human beings make perfect, rational decisions. In a perfect world, you would see a social media guru, come up with a social media strategy (may be by posting on X every 3 hours or posting on Facebook 5 times a week) and everything would be perfect. BUT IT JUST DOESN'T WORK. I'm sure you know that already).
The biggest secret your marketing guru won't tell you about your customers. (This is the opposite of what all these social media experts and marketing gurus tell you. They want you to believe that you can "promote" your way into a great small business. But in reality, simply talking about your small business is the WORST thing you can do. If you want to build a deeply engaged audience, you have to look at what truly makes your audience engaged).
Why your prospective customers are getting more and more distant every day (That's why just promoting your products or services DOES NOT WORK! How are you supposed to turn your prospects into customers when they just don't seem to care? What good is marketing and promotion when there is no passion in your audience about what you do? Why even bother promoting your small business unless your audience is absolutely crazy about you?).
The ONLY REASON your ideal customers continually keep choosing other small businesses over you (You see - it's not about selling products or services. Unless you know how to build so much passion in your ideal customers that they are crazy in love with you, all the marketing and promotion in the world ain't gonna help!).
Why you should think outside the social media box (There isn't a social media expert on this PLANET who can take your audience from being totally disinterested in you...to being so engaged that they're willing to buy whatever you're selling. That's what MY PROGRAM does for small business owners like you EVERY DAY. If you've tried social media or other programs, and they haven't worked, it's not your fault. You didn't fail.... the system you were using FAILED YOU).
The secret to getting your PROSPECTIVE CUSTOMERS to trust you (Your prospects are biologically-programmed to be attracted to certain qualities in a small business). If you're having problems turning your prospects into customers, there's only ONE REASON: You have failed to LEAD them in the right way.
The ONLY thing that separates you from everyone else who is selling similar products or services and how to maximize it (This is the key to being heard and being remembered).
A simple, 6 -step process to completely ERADICATE your fear of failure and get ANYTHING YOU WANT.
How to EFFORTLESSLY get and keep the UPPER HAND in ANY sales process...and make your customers LOVE YOU for it.
Why you should NEVER get upset about being rejected...EVER! (Hint: Why get upset when you can use rejection to LEAD your prospects where you want them to go!).
BAWS Academy has been designed to be a hands-on, supportive and empowering experience.
This isn’t a work-at-your-own-pace video course. This is a real-time coaching adventure run over 12 sessions, a week apart.
You get:
12 – 60-minute content sessions.
One – 60-minute private office hours session.
Unlimited – E-mail support during the duration of the program.
Investment
USD$3,000
The Biggest Secret Your Sales and Marketing Guru Won't Tell You About Your Small Business.
BAWS Academy’s delivery format is easier to schedule and better for learning. The program has been designed with you in mind. Each session builds on and compliments previous sessions, all adding up to a new way of thinking about your small business and your life. Your small business and your life will change, for the better.
BAWS Academy is packed with practical, easily understood and extremely powerful content. Each session has been carefully crafted and honed to convey maximum understanding in the shortest possible time. This is an immersive, high impact business and personal growth program designed to take you to the next level of your small business.
BAWS Academy is perfect if you already have a small business and want to grow (more customers and sales) or if you're new to small business development and want to learn how to grow your small business with relative calm and ease.
“What frustrates me the most is that we have complicated small business development more than we need to and I want to change that.”
— Tawanda Chirenda, Founder, BAWS AcademyYou Have a Choice to Make.
1. You can either STEP UP and be a part of the ONE PERCENT of small business owners with amazing small businesses, and customers who LOVE and ADORE them every moment of EVERY DAY, and who know how to make their customers absolutely crazy about them and keep them there...
OR....
2. You can IGNORE THIS INFORMATION and carry on doing as you have been...knowing that this will most likely lead to a failed small business.
By signing up for BAWS Academy, you’ll have access to immersive, high impact small business coaching and training that will take you to the next level of your small business. You’ll be shown how to build a thriving and successful small business without struggling to do it.
Our program is for smart, fun and caring small business owners who want more from their small businesses and their lives. We are on a mission to change the way you build your small business. If you want to feel more purposeful, effective and passionate in your small business and in your life than you’ve ever been before, join us.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
— Alvin Toffler