Our Passion.

Like most small business owners I meet and work with, I wanted to build a flourishing small business, become more competitive in my niche, and change the world. I wanted to use my work and my life to make an impact in my community. I didn’t know though that the journey to becoming extraordinary takes more than good intentions. Like one of my coaches told me a while back, “Tawanda, good intentions are not good enough.” I am just paraphrasing here. He said more than that. It hurt, a lot. But it made me better. I have learnt things since then and that’s how I want to serve you.

My name is Tawanda Chirenda. I am the Founder of Becoming a Willing Student. I help small business owners become who they want to be. We have designed our coaching programs to give you an engaging experience that will help you build your best small business through change. At Becoming a Willing Student, we talk about everything that you might be worried about right now - your niche, your goals, your brand, your sales, your revenue, your customers, or your team.

Becoming a Willing Student is a small business coaching company for smart, fun and caring small business owners who want to build sustainable small businesses while creating long-term value for themselves, their customers, and the communities in which they live or work. If you are tired of learning everything about small business development, sales or marketing without getting results, we are here for you. We’ll help you break past your barriers, take your small business to the next level and achieve your goals faster than the average small business owner.

I used to think I can go it alone and I do sometimes. I am not always at my best when the environment around me feels a little too noisy and crowded. However, I have discovered the value of surrounding myself with great coaches to help me expand the value I offer to this world. My coaches have challenged me as never before. Having a coach has given me an edge. I want to do the same for you. I want to be your coach first and then show you how to become your own best coach and make the impact you want to have with your small business and your life.

Our innovative small business development approach is perfect for small business owners ready to be bold and try something different. You’ll discover, develop and master your authentic brand voice so you can lead and inspire your best customers and grow your small business. You’ll get clear on who you really are as a small business owner, become more confident about your unique brand voice, and be empowered to expand the quality of your presence and influence in the global marketplace. If you are a small business owner looking to unlock the next level of small business and personal growth available and elevate yourself from the slush pile of competitors, you are in the right place.

Becoming a Willing Student is perfect if you're a small business owner and want to know what’s next in your small business (more revenue, impact and influence) or if you are new to small business development or new to sales and marketing and want to learn how to grow your small business with relative calm and ease.

We aren't your typical small business development program. We’re authentic engagement strategist focused solely on transforming small business owners into great business leaders and fundamentally change lives, for the better. Whether you are an aspiring, first-time, early-stage, or seasoned small business owner, we’ll help you to laser-focus on the things that will get you results. If you want to feel more purposeful, effective and passionate in business and in your life than you’ve ever been before, join us.

At Becoming a Willing Student, we are offering a unique approach to growing your small business. If you believe in being authentic, engaging others, being intentional, and being deliberate in how you build, live and work, we would like to hear from you. The most important thing we do is help small business owners uncover, develop and bravely use their authentic brand voices to build small businesses that inspire and prosper.