Discover the Missing Link for Coaches and Consultants That Will Win You More Clients and Makes Growing Your Business Painless and More Fun.
If you're like most coaches and consultants I talk to, your head is probably swimming right now with over 50 reasons why your business isn't working. Your mind is filing through all the reasons why you're not getting the clients you need - your website, social media, SEO, or networking. If you think that any (or all) of those reasons is the cause for why you're not getting enough clients for your business, I have news for you. None of that really matters.
What matters the most is this: Becoming a Willing Student.
Think for a moment.
Have you ever wondered why some coaches and consultants in your industry just seem to be better at getting the clients they want?
When you look at them, they don't appear to be any smarter, more talented, or better in any way than you. Yet, they get the results they want. Not only that, they also do it with so much ease, operate with more mental clarity, and consistently perform at a peak level!
There is only one reason why your ideal clients continually keep choosing those other coaches and consultants over you: Becoming a Willing Student.
Not automation.
Not link building.
Not networking.
Not your logo.
Not your tagline or slogan.
Not social media marketing.
Not your site's content layout or colour scheme.
Not your call to action.
Not even your site usability.
Becoming a Willing Student. Period.
When you know how to connect with your target audience on a deeper level, then your flaws as a business become assets and your shortcomings become opportunities. When I ask my clients why they keep buying from me again and again, the response is always the same - "I think you GET me!"
This is what most so-called "sales and marketing experts" around the world don't understand. They think that all the sales and marketing problems in every business can be boiled down to lack of strategy and plans. Lack of marketing plan. Lack of social media strategy or whatever.
That might be true in, say 0.01% of cases. But in my experience, 99.99% of the time, the problem is you’re not a Willing Student yet.
You're a good coach or consultant. You've got incredible skills. Your experience and credentials are top-notch. You've a great product or service. You think you're doing everything right and yet somehow, you're not getting the clients you need to grow your business. You're not living up to your potential.
Sure, your social media strategy could use some tweaking. Sure, you could use some help with SEO, lead generation, or online conversion. But those are the symptoms. The cause of your customer acquisition problems is you’re not a Willing Student yet. You feel stuck and are moving slower than you want to be. You're not sure what to do or how to do it. All you know is that your target audience is less and less interested in your services, you're having a miserable time, and you feel demotivated and burnt out.
If this sounds like you, I’d love to help. My name is Tawanda Chirenda. I am on a mission to help you become who you want to be in your coaching or consulting business faster than you thought possible. I’ve spent over a decade as a coach and consultant. What frustrates me the most is that we have complicated coaching and consulting businesses more than we need to and I want to change that. I don't have all the answers, but I do know a few things. I invite you to join me in my sales training program, Becoming a Willing Student®.
A Fresh New Way to Get Coaching and Consulting Clients …While Making Your Competition Irrelevant!
I created this program to share with you what I've learned from my own experience and that of the people I work with. If you're not getting the clients you need to grow your business or if your business just plain isn't working, I created this program for you. I know things may be bad for you right now, but no matter how bad things have gotten, it's never too late to save your business if you have the right information.
Becoming a Willing Student® is designed to help you as a coach or consultant to breakout from the pack, thrive in times of change, and become who you want to be in your business much faster than the average coach or consultant.
This is a dynamic learning experience. It’s practical. It’s easy to understand. It’s extremely powerful. It’s been carefully crafted. It’s been honed to convey maximum understanding. The goal is to help you become the most effective leader of your business in the shortest possible time. There will be illustrations. There will be interactive exercises. There will be real life examples. And yes, there will be homework too.
But, First Things First
Before you continue reading, I need you to understand that:
This program is not about "quick fixes", "secret client success formulas" or "the 5 secrets to whatever..."
You won't find tips and tricks on what words to use to get your clients to notice you, get them addicted to you, or how to manipulate them to buy from you. There is too much of that stuff already out there. And I don’t believe in manipulating, pretending, hiding, or concealing.
This program is about the fundamentals. The path to long term coaching and consulting business success runs through the fundamentals. You just have to do the work.
Anything less, such as blindly following or copying basic marketing or sales tips and tactics from some mainstream source, won't be nearly as effective.
So, if you're looking for a quick fix, this program is not for you. There I said it. If you forget, it's on you.
But you know what?
Just "getting clients" isn't enough for me. I believe you deserve the best.
High-paying clients and the most lucrative of opportunities.
Clients that trust and respect you every moment of every day.
A business that recharges you instead of draining you.
I know all this sounds great, but if you're like most coaches and consultants, you're trying everything you can to grow your business, and nothing seems to work.
Maybe you've tried using social media and it hasn't worked.
Maybe you've even signed up for other programs that claimed they could get you clients tomorrow.
Or maybe you're just so confused by all the crazy information out there that you don't even know where to begin.
"Most Marketing Gurus and Sales Experts Are Just as Confused as You Are!"
I'm here to tell you, it's not your fault! The truth is so-called "marketing experts and sales gurus" are just as confused as you are. I know, because I see them struggle to get clients too. This is why even though the marketing industry is getting bigger every day, there are millions of people still struggling to get clients.
And I'm tired of it! I'm here to "blow the whistle" on all the hype and empty promises that marketing "experts" and "gurus" out there have been feeding you, and give you a real, step-by-step plan for getting clients and once and for all.
And not just "getting clients" - but doing it with more love, passion, fun, and excitement than ever before - without you spending a fortune on marketing and self-promotion.
Becoming a Willing Student® - Your Instant Blueprint for the Joyful, Passionate, and Profitable Business You Deserve.
Becoming a Willing Student® is an exciting coaching and consulting business model that gets you past sales fatigue and on to Authentic Engagement - using your unique voice to start genuine conversations that actually add value to your audience and makes them fall in love with you.
Build DEEPER CONNECTIONS with your clients, and inspire them to think about you every stage of the sales process. Effortlessly sail through every sales consultation, and learn how to actually use FEEDBACK AND REJECTIONS to INCREASE sales success. Have the MASTERY KEY to your clients’ deep emotions, so you can KEEP THEM DEEPLY engaged during the sales process.
You Need More Than Just Passion, Products or Services
The reality is that the coaching and consulting landscape has changed. The marketplace has become noisy and crowded. Competition for clients has become fierce. Today's clients have many options of coaches and consultants to choose from. The value proposition of your business or brand is being challenged as never before. Everybody wants an edge.
With so many coaches and consultants clamouring for attention online and offline, how do you elevate yourself above the slush pile of competitors and expand the quality of your presence and influence in the marketplace?
I believe to win clients you need more than just passion, ideas, products, services, or good intentions. After the knowledge of this program sinks into your subconscious, getting clients will become easier and easier for you. You will have a clear, conscious understanding of everything your target audience does. You'll know why they buy coaching or consulting services - what their subconscious motivations are, and exactly how you should engage them.
This direct, interactive and hands-on program provides a fresh new way to grow your coaching or consulting business while making your competition irrelevant. Using interactive exercises and an uncommon methodology, you’ll be shown how to turn your target audience into buyers. You’ll walk away with tangible insights, bold ideas, fresh thought processes, and proven strategies that will help you build the kind of business that is personally meaningful and uniquely valuable to the marketplace.
Time is of the Essence Here, So Let's Cut to the Chase
"Here's What's Covered in This Training..."
The number one secret that turns your audience into buyers (It's not your website, social media, SEO, or any of that other stuff). When I learned this secret, my whole business changed almost overnight.
The REAL cause of your FAILURE to get clients and every other "problem" in your business, and how to solve it.
How to create INSTANT connection with your prospective clients, in any situation.
The BIGGEST mistake that most coaches and consultants make with their clients (and how to do the OPPOSITE!)
The THREE qualities that will make your clients ultra-Attracted to your business and keep them there for as long as you want (This is where the "meat and potatoes" of the program is contained. This is part 5, 6, 7, 8, 9 & 10. After going through this part of the program, you'll have a better understanding of your clients and your business than most coaches and consultants. You'll know exactly what makes your clients excited about you, what they really respond to, and how to win their hearts and minds).
The Four Levels of Interaction and how to use them to sell without selling (Most people are just aware of Level 1. If they're really sharp, then maybe they pay attention to Level 2. But most coaches and consultants pay way too much attention to level 1 and that's why they struggle to get clients).
What you really need to do to make your clients love you and buy from you (The answer is simple: Look at what everyone else is doing... AND DO THE OPPOSITE. Why? Because they've got it wrong. Everyone wants to believe that human beings make perfect, rational decisions. In a perfect world, you would see a social media guru, come up with a social media strategy (may be by tweeting every 3 hours or posting on Facebook 5 times a week) and everything would be perfect. BUT IT JUST DOESN'T WORK. I'm sure you know that already).
The biggest secret your marketing guru won't tell you about your clients. (This is the opposite of what all these social media experts and marketing gurus tell you. They want you to believe that you can "promote" your way into a great business. But in reality, simply talking about your business is the WORST thing you can do. If you want to build a deeply engaged audience, you have to look at what truly makes your audience engaged).
There Is More.
Why your prospective clients are getting more and more distant every day (That's why just promoting your products or services DOES NOT WORK! How are you supposed to turn your prospects into clients when they just don't seem to care? What good is marketing and promotion when there is no passion in your audience about what you do? Why even bother promoting your business unless your audience is absolutely crazy about you?).
The ONLY REASON your ideal clients continually keep choosing other coaches or consultants over you (You see - it's not about selling coaching or consulting services. Unless you know how to build so much passion in your ideal clients that they are crazy in love with you, all the marketing and promotion in the world ain't gonna help!).
Why you should think outside the social media box (There isn't a social media expert on this PLANET who can take your audience from being totally disinterested in you...to being so engaged that they're willing to buy whatever you're selling. That's what MY PROGRAM does for coaches and consultants like you EVERY DAY. If you've tried social media or other programs, and they haven't worked, it's not your fault. You didn't fail.... the system you were using FAILED YOU).
The secret to getting your PROSPECTIVE CLIENTS to trust you (Your prospects are biologically-programmed to be attracted to certain qualities in a business). If you're having problems turning your prospects into clients, there's only ONE REASON: You have failed to LEAD them in the right way.
The ONLY thing that separates you from everyone else who is selling similar products or services and how to maximize it (This is the key to being heard and being remembered).
A simple, 6 -step process to completely ERADICATE your fear of failure and get ANYTHING YOU WANT.
How to EFFORTLESSLY get and keep the UPPER HAND in ANY sales process...and make your clients LOVE YOU for it.
Why you should NEVER get upset about being rejected...EVER! (Hint: Why get upset when you can use rejection to LEAD your prospects where you want them to go!)
Becoming a Willing Student® Sales Training Program has been designed to be a hands-on, supportive and empowering experience.
This isn’t a work-at-your-own-pace video course. This is a real-time coaching adventure run over 12 sessions, a week apart.
You get:
12 – 60-minute coaching sessions.
Unlimited – e-mail support during the duration of the program.
This program format is easier to schedule and better for learning. The program has been designed with you in mind. Each session builds on and compliments previous sessions, all adding up to a new way of thinking about your business and your life. Your business and your life will change, for the better.
The program is packed with practical, easily understood and extremely powerful content. Each session has been carefully crafted and honed to convey maximum understanding in the shortest possible time. This is an immersive, high impact sales training program designed to take you to the next level of your coaching or consulting business.
The program is perfect if you already have a coaching or consulting business and want to grow (more clients and sales) or if you're new to coaching or consulting and want to learn how to build your business with relative calm and ease.
Tawanda Chirenda
“What frustrates me the most is that we have complicated coaching and consulting businesses more than we need to and I want to change that.”
You Have a Choice to Make
1. You can either STEP UP and be a part of the ONE PERCENT of coaches and consultants with amazing businesses, and clients who LOVE and ADORE them every moment of EVERY DAY, and who know how to make their clients absolutely crazy about them and keep them there...
OR....
2. You can IGNORE THIS INFORMATION and carry on doing as you have been...knowing that this will most likely lead to a failed business.
By signing up for the Becoming a Willing Student® Sales Training Program, you’ll have access to immersive, high impact coaching and training that will take you to the next level of your business. You’ll be shown how to build a thriving and successful coaching or consulting business without struggling to do it. Our program is for smart, fun and caring coaches and consultants who want more from their businesses and their lives. We are on a mission to change the way you get coaching and consulting clients.
