One of the things I've learned is that growing a business isn't just about becoming more visible. It's about becoming more trustworthy. When I first started my business, I thought success depended on getting my name in front of more people. I believed that if enough people knew who I was, the business would naturally grow.

For years, I was obsessed with goal setting. I set goals for everything. Revenue goals. Business goals. Personal goals. Annual goals. Quarterly goals. At one point, I believed that setting goals was almost synonymous with success. If I had clear goals, surely success would follow. Over time, I discovered something uncomfortable.

What if one of the biggest obstacles to your business growth is not a lack of knowledge, resources, or opportunity? What if it is your decision-making? Over the years, I have worked with many small business owners who were not struggling because they lacked ideas. They were struggling because they were stuck.