Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your products, services, ideas, or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you. You need to share the real you with your customers.

It starts with making a decision to do things differently. This is a decision to match your outer expressions with your inner experiences. Yes, you may get into trouble for doing this, but do it anyway. The things you say and the things you do need to match with the things you actually believe.

What type of mindset do you have? In a ground-breaking research study conducted by John-Erik Mathisen and Jan Ketil Arnulf at BI Norwegian Business School, there are two mindsets that most aspiring entrepreneurs have, one of which is likely limiting your potential as a young entrepreneur.