The most important thing when it comes to getting the outcomes you want is not so much your goals, but the learning and growth process that happens after the goals are set. Unfortunately, many people are not willing to go through that learning and growth process, and as a result remain stuck in frustration and disappointment.

Goal setting is a common prescription most entrepreneurs use when they’re looking to perform at a higher level and grow their businesses. There is nothing evil about that. I believe goal setting is how you become who you want to be. Using goals to unlock massive growth in your business seems like a noble thing to do.