Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your products, services, ideas, or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you. You need to share the real you with your customers.

What type of mindset do you have? In a ground-breaking research study conducted by John-Erik Mathisen and Jan Ketil Arnulf at BI Norwegian Business School, there are two mindsets that most aspiring entrepreneurs have, one of which is likely limiting your potential as a young entrepreneur.