Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your products, services, ideas, or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you. You need to share the real you with your customers.

It starts with making a decision to do things differently. This is a decision to match your outer expressions with your inner experiences. Yes, you may get into trouble for doing this, but do it anyway. The things you say and the things you do need to match with the things you actually believe.

Are you feeling frustrated and stuck in business and in your life? It could be because you are too fixated on performance. You may be ignoring the learning and growth opportunities that are in front of you. The uncomfortable things in front of you might be what you actually need to get to the next level of your business.