I believe when it comes to growing your business as a young entrepreneur you need to do it in a way that makes people feel safe and secure around you. This is about being an effective leader and exuding great energy and making others feel good around you.

Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your products, services, ideas, or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you. You need to share the real you with your customers.

Being true to yourself as a young entrepreneur is like falling in love. You can’t fake it. You have to be vulnerable. There are no guarantees that the other person will love you back. Some people will love you back and some people will reject you. And that’s ok.