Becoming a Willing Student® Small Business Program.

Are you a smart, passionate and compassionate small business owner?

Do you wish you could grow your small business like a pro, even though you may not feel like you have what it takes?

Are you afraid that you'll fail or you won't know how to navigate the awkward parts of being a small business owner?

Are you tired of learning everything about sales or marketing without getting results?

Or maybe you feel stuck in your small business, overwhelmed, and are not sure how to move forward?

If you answered yes to any of the above questions, the Becoming a Willing Student® (BAWS) Small Business Program is for you.

Over the years, I’ve discovered there are two kinds of small business owners; the willing students and the unwilling students. The willing students are more successful because they value learning and growth over money and aren’t slaves to their own expectations or everyone’s opinion. As willing students, these individuals are willing to learn, grow and demonstrate a patient persistence that is necessary in creating and sustaining success.

The willing students approach their small businesses as learning organizations in a way that expands their thinking and ability to adapt to market changes. Willing students are intimate with the process. Instead of obsessing with the outcome, they focus on what brings results - understanding people, learning to communicate properly, having bold visions, performing frequent experiments and disciplined documentation of what works and what doesn't. As a result of this willingness to learn and grow, they're able to increase the quality of their presence and influence in the marketplace overtime.

My name is Tawanda Chirenda. I used to think passion was enough to grow your small business, go through life as a small business owner, and succeed with your team. I was wrong, very wrong. I discovered the hard way that you need strategy. I discovered you need to learn how to lead yourself first before you can lead anyone else.

I am now a Willing Student and I am on a mission to teach others what I have learned and what I am still learning. I want to be your coach first and then show you how to become your own best coach and make the impact you want to have with your small business and your life.

BAWS Small Business Program is for smart, passionate and compassionate small business owners who want more in life and from their small businesses. I am on a mission to change the way you build your small business. If you want to feel more purposeful, effective, and passionate in business and in your life than you’ve ever been before, join me.

I created BAWS Small Business Program to empower visionary, smart and caring small business owners like you with the authentic small business development tools and mindset you need to become who you want to be. I am on a mission because I know what’s at stake. I want to help you discover, develop and master your authentic voice so you can build, lead and inspire your best team.

BAWS Small Business Program is not for everyone. But is perfect for small business owners ready to become willing students and try something different. BAWS Small Business Program has been designed to give you an engaging experience that fast-tracks the achievement of your small business goals while elevating your impact and influence in the global marketplace.

We’ll help you create genuine shared value for yourself and your customers by facilitating practical and immediately useful small business growth opportunities. We approach our work with a long-term perspective and a humbler focus on co-creating true value including:

  • Driving meaningful improvements to your small business – more focus, clarity, and confidence.

  • Better aligning your small business goals to your overall personal objectives.

  • Elevating your impact in your industry.

  • Strengthening relationships with your customers by expanding your skills and offerings.

  • Refreshing your position and brand in the marketplace.

  • Maximizing your authentic brand voice.

BAWS Small Business Program offers a unique approach to growing your small business. If you believe in being authentic, engaging others, being intentional, and being deliberate in how you live and work, we would like you to join us. We believe in having a mission that’s rooted in something bigger than any one person.

We believe in becoming who you want to be as a small business owner. This starts with making decisions with a long-term perspective. We believe in being humble and in creating true value for others. Your true value as a small business owner is in more than what you do and what you want. It’s in who you are being and what’s driving you.

This is more than just checking off a small business to do lists, getting customers, getting ahead, networking, or developing an elevator pitch. We believe in establishing trust, breathing authenticity, and providing your customers with true value.

BAWS Small Business Program is about helping you unlock incredible small business and personal growth opportunities in your life as a small business owner. It’s about elevating you from the slush pile of competitors. It’s about prospering as a small business owner. It’s about expanding the quality of your presence and influence in business, with your customers, and in your industry. It’s about knowing your value and increasing that value in how you think, speak and act.

Have you ever said any of this before?

I want more and I deserve better.

I am not sure if I am getting the most out of my small business.

I am trying to figure out what's next with my small business.

I am not sure what to do or how to do it.

I feel stuck and hopeless.

I am not sure who I am anymore.

I don’t know where I want to go with my small business.

I am afraid of making the wrong decision.

I am afraid of taking the wrong steps.

I feel like I am at a crossroads with my small business.

I have so many ideas in my head and I am not sure which one to pursue.

I am trying to consider how my different options will affect my future.

I want to feel more excited about my small business and my life again.

If you are feeling any of these things, you are not alone. I have felt many of these things before and many small business owners around the world are feeling that too. If you answered yes to any of the above statements, I invite you to join me in the BAWS Small Business Program. I’m on a mission. I’m building a next generation, authentic small business development movement of smart, caring and visionary small business owners with the courage to tackle the world’s biggest challenges.

At Becoming a Willing Student, you’ll discover bold ideas, fresh thought processes and proven strategies that you can put into action immediately. You’ll learn how to show more heart and forge deeper connections with your customers. You’ll learn how to have a unique value proposition – something that sets you apart from the competition.

Think…

  • An immersive and intensive coaching experience.

  • Facilitated by Tawanda Chirenda, Founder of Becoming a Willing Student.

  • Creating authentic small business growth opportunities.

  • And driving shared value for yourself and your customers.

  • Develop a personal brand presence across multiple platforms and potentially new key audiences.

  • Lead more effectively and build your capacity to create and sustain success.

  • Position yourself as a trusted advisor with your customers.

  • Recognize and address your blind spots as a small business owner.

  • Learn from feedback and daily challenges you encounter.

  • Lead with integrity through difficult and pressure-filled challenges.

BAWS Small Business Program is perfect if you're a smart, fun and caring small business owner and want to know what’s next in your small business (more impact, income and influence) or if you are new to small business development (or are new to sales and marketing) and want to learn how to build your small business with relative calm and ease.

How It Works

  • Audit

    This is an immersive and intensive level one small business coaching experience designed to help you build your confidence, clarify your goals, and refresh your position and brand in the global marketplace.

  • Leverage

    This is a unique level two small business coaching experience that gets you past small business development fatigue and on to Becoming a Willing Student. It’s about helping you win the private victories before you can win the public ones.

  • Experience

    This is a level three small business coaching experience for small business owners who want to learn how to get the most out of their small businesses and become who they want to be. We make achieving your goals enjoyable and fun.

  • Accelerate

    This is a level four small business coaching experience tailored to your unique goals and is designed to help you as a small business owner to laser-focus on the things that get you real results.

  • Advantage

    This is a unique level five small business coaching experience that uses a proven method and process for growing your small business and expanding your influence with ease. You’ll learn how to develop relationships, uncover needs, and craft compelling solutions to everyday challenges.

  • Enterprise

    This is a unique level six small business coaching experience for small business owners who want to unlock the next level of small business growth available in their lives and grow their social impact.

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“With a wide range of knowledge and his amazing attitude Tawanda is always incredibly helpful and encouraging to everyone who he engages with. Tawanda’s ability to teach and explain in an engaging way helped me to deal with problems I faced in a way which nobody else could. Not only is Tawanda an effective coach and facilitator but his friendliness and ambition make Tawanda an amazing person to be around.”

— Gavin Goddard-Tuinema, Founder, Northern Candy Co.

We Don’t Sell Time, We Sell Value.

BAWS Small Business Program is an immersive, high impact program designed to take you to the next level of your small business. Our minimum commitment period is six months. In the real world it is extremely rare to achieve breakthrough results with a single test. That’s why you will get the best results from an iterative (rinse, repeat) process where we continually learn about you, your goals, and your best small business growth opportunities. Throughout this period, we'll work closely with you, and become an extension of your small business growth team. Our program is offered via a flat monthly fee.

At our core, we’re thinkers. Our greatest value to you is our ability to think. Unlike most small business coaching programs, we don’t want to divert attention away from that which matters most – thought and more importantly the value of thoughts – and not the amount of time it takes to execute those thoughts.

We don’t need to concentrate on this phase right now. The main focus is on finding out what should be done in the first place to grow your small business and expand your influence and impact.

At Becoming a Willing Student, you’ll become who you want to be. You’ll have an edge. You’ll become more effective, strong, strategic, and creative in how you grow your small business. It’s not about clamouring for attention. It’s about elevating yourself above the competition. It’s about expansion, quality, presence, and influence.

We will help you live larger and bolder no matter how less experienced you feel about pursuing your goals. We will help you offer more than just your products or services to your customers. We will help you use your passion to offer hope to those who need it the most.

We want to help you feel secure in growing your small business. We will teach you how to remain calm and confident in the face of change and uncertainty.

Investment

CA$5,000

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