I believe being professional, smart, persuasive, fun, and social is not enough to become who you want to be as an entrepreneur and improve the quality of your business and life. Don’t get me wrong. It’s important to be professional, social, smart, and fun. You should strive to be all of those things.

There is no doubt that in order to be highly productive and effective as an entrepreneur, you must be able to set smart and meaningful goals and pursue them relentlessly. However, when it comes to building a high-performing business, what is rarely emphasized is the limitations of goal setting specifically performance-oriented goals.

A while back I was speaking with a young lady who is a fitness consultant and owns a fitness studio. She was so frustrated with the amount of money she had spent on social media advertising without getting any meaningful results. After we had been speaking for about 45 minutes or so, I gently asked her what she thought was the biggest reason she was not getting customers. And she answered, "I don't think people like to pay for fitness."

It starts with the intention to be disruptive, creative and strategic. It starts with the belief in the idea that you were born for a purpose and you have a mission you deserve to accomplish. Your belief becomes your message. Your belief needs to be clear. It needs to express what you feel deep inside.

The most important thing when it comes to getting the outcomes you want is not so much your goals, but the learning and growth process that happens after the goals are set. Unfortunately, many people are not willing to go through that learning and growth process, and as a result remain stuck in frustration and disappointment.

Are you feeling frustrated and stuck in business and with your life? It could be because you are too fixated on performance. You may be ignoring the learning and growth opportunities that are in front of you. The uncomfortable things in front of you might be what you actually need to get to the next level of your business.

Goal setting is a common prescription most entrepreneurs use when they’re looking to perform at a higher level and grow their businesses. There is nothing evil about that. I believe goal setting is how you become who you want to be. Using goals to unlock massive growth in your business seems like a noble thing to do.

What type of mindset do you have? In a ground-breaking research study conducted by John-Erik Mathisen and Jan Ketil Arnulf at BI Norwegian Business School, there are two mindsets that most aspiring entrepreneurs have, one of which is likely limiting your potential as an entrepreneur.