It starts with making a decision to do things differently. This is a decision to match your outer expressions with your inner experiences. Yes, you may get into trouble for doing this, but do it anyway. The things you say and the things you do need to match with the things you actually believe.

When I was a young entrepreneur a few years ago and struggling to get customers and achieve my business goals, I used to wonder why other young entrepreneurs in my industry seemed to have better control of their businesses than I did. They had more impact, influence and income than me. And I wanted to know how to have the same control over my business like them.

Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your products, services, ideas or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you.

I used to think passion was enough to grow your business, go through life as a young entrepreneur, and succeed with your team. I was wrong, very wrong. I discovered the hard way that you need strategy. I discovered you need to learn how to lead yourself first before you can lead anyone else.

Being true to yourself as an entrepreneur is like falling in love. You can’t fake it. You have to be vulnerable. There are no guarantees that the other person will love you back. Some people will love you back and some people will reject you. And that’s ok.